Jetour's success is rooted in its focus on the “Travel +” strategy, paired with tech-savvy features at an accessible price point. Models like the Jetour T2, launching this month, offer spacious interiors, smart screens, and advanced services, delivering a value-for-money edge that resonates with South African drivers. SUVs that fit large families while handling both fairly extreme weather and terrain as well as city streets are exactly what the market has been waiting for, and Jetour is nailing it.

“Our vehicles are designed with lifestyles and needs in mind,” says Nic Campbell, Vice President of Jetour South Africa. “With the launch of our T-Series, we’re bringing a new level of rugged sophistication and advanced technology to South African drivers. At Jetour, it’s not just about vehicles - it’s about creating experiences that connect with our customers and their lifestyle, a principle we’ve upheld since our launch and continue to prioritise with every new model.”

The upcoming launch of the T1 and T2 this October promises to further cement Jetour’s place in the market. The T1, positioned as an Urban Lite Off-road SUV, will appeal to drivers seeking a versatile city vehicle that blends family life with weekend adventures. The T2, a slightly more rugged adventure SUV, is built for travelers who demand comfort, safety, and intelligent off-road capability, making it the ideal choice for longer journeys and exploration.

Both models have already generated significant buzz among consumers and trade partners alike. While specifications and pricing will be revealed at the official launch event on 24 October, demand is already high, and waiting lists are growing daily. These two new SUVs demonstrate Jetour’s commitment to delivering exciting, accessible, and innovative vehicles tailored to South African drivers.

Jetour’s rise in the country offers several lessons for the wider automotive industry: deep local market understanding, the right balance between perceived value and actual price, and strong partnerships with dealers have contributed to rapid growth. With the T-series, Jetour is not just entering the SUV market, it might soon prove to be redefining it.